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Explorations of marketing in society

Explorations of marketing in society

Gregory T. Gundlach, Lauren G. Block, William L. Wilkie

Details

OL Work ID
OL17879299W

Subjects

Marketing socialMoral and ethical aspectsSocial aspectsMarketingInteret publicAspect socialConsommateursComportementPublic interestSocial marketingConsumer behaviorAspect moral

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Book data from Open Library. Cover images courtesy of Open Library.