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The search for a methodThe search for a method

The search for a method

David E. Morrison

About this book

Morrison argues that focus groups are overused and cannot deliver what is often claimed. The study compares the organisation of knowledge within a university setting and in market research.

Details

OL Work ID
OL3851875W

Subjects

Group work in researchMass mediaMethodologyResearchFocus groupsCommunicationSociologyInterviewing in sociologyMarketing research

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Book data from Open Library. Cover images courtesy of Open Library.