The search for a method

The search for a method
About this book
Morrison argues that focus groups are overused and cannot deliver what is often claimed. The study compares the organisation of knowledge within a university setting and in market research.
Details
- OL Work ID
- OL3851875W
Subjects
Group work in researchMass mediaMethodologyResearchFocus groupsCommunicationSociologyInterviewing in sociologyMarketing research