ADVERTISING CULTURES; ED. BY TIMOTHY DEWAAL MALEFYT
ADVERTISING CULTURES; ED. BY TIMOTHY DEWAAL MALEFYT
About this book
Analysis of the link between advertising and larger cultural forces demonstrating that an understanding of human behaviour is what unites advertisers and anthropologists in their work.
Details
- OL Work ID
- OL18851902W
Subjects
Agences de publiciteAdvertising & PromotionAntropologische aspectenAdvertising agenciesEtnografieAdvertisingPubliciteReclame-industrieBUSINESS & ECONOMICSPublicitéAgences de publicitéSocial aspectsAspect socialSOCIAL SCIENCEAnthropologyGeneral