Buchhandelsstrategien Im Digitalen Markt
Buchhandelsstrategien Im Digitalen Markt2016
About this book
"This study seeks to discover potentially successful responses and strategic positions on the part of bookseller chains in response to disruptive innovations in business and production models. Its guiding research interest is developed through five key questions"--
Details
- First published
- 2016
- OL Work ID
- OL27075648W
Subjects
Booksellers and booksellingBook industries and tradeTechnological innovationsElectronic publishingInternet bookstoresElectronic commerce