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The New Rules of Marketing and PRThe New Rules of Marketing and PR

The New Rules of Marketing and PR

David Meerman Scott

4.0(1)on Hardcover

About this book

Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.

Details

OL Work ID
OL20942244W

Subjects

Internet marketingPublic relations

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HardcoverOpen Library
Book data from Open Library. Cover images courtesy of Open Library.