Ideaship

Foster has worked as a writer and as a creative director in advertising agencies for 35 years. He proposes a new idea of leadership--"ideaship"--arguing that leaders should create workplaces that are idea-friendly and encourage workers to be idea-prone. He offers an array of suggestions for personal, organizational, and strategic changes leaders can make to enhance employee creativity. Written in a non-academic, conversational style, with ideas based on personal experience in creative work environments. Annotation c. Book News, Inc., Portland, OR (booknews.com) distributed by Syndetic Solutions, LLC.