Capturing customer equity

Capturing customer equity
Details
- OL Work ID
- OL19925818W
Subjects
Customer loyaltyManagementCustomer equityElectronic commerceRelationship marketingCustomer relationsCustomer servicesMarketingCustomer relations, managementValeur du clientConsommateursFidélitéCommerce électroniqueGestionMarketing relationnelBUSINESS & ECONOMICSIndustrial ManagementManagement Science