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Capturing customer equityCapturing customer equity

Capturing customer equity

David Bejou, Gopalkrishnan R. Iyer

Details

OL Work ID
OL19925818W

Subjects

Customer loyaltyManagementCustomer equityElectronic commerceRelationship marketingCustomer relationsCustomer servicesMarketingCustomer relations, managementValeur du clientConsommateursFidélitéCommerce électroniqueGestionMarketing relationnelBUSINESS & ECONOMICSIndustrial ManagementManagement Science

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Book data from Open Library. Cover images courtesy of Open Library.