Marketing for hospitality and tourism

Marketing for hospitality and tourism1996

Philip Kotler, John T. Bowen, James C. Makens

About this book

Marketing guru, Philip Kotler is joined by other notable industry experts to apply their expertise to the hospitality industry.

Details

First published: 1996
Publisher: Prentice Hall International
Pages: 800
ISBN-13: 9780130110312
OL Work ID: OL1807515W

Subjects

Hospitality industryMarketingTourismToerismeTourismusTourismeHôtelsGestionLehrbuchAccueil (Tourisme)Marketing turísticoHotéisHospitalidadeHosteleríaMercadotecniaTurismoToeristenindustrie

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