Enabling consumer and entrepreneurial literacy in subsistence marketplaces
Enabling consumer and entrepreneurial literacy in subsistence marketplaces
About this book
"This book describes research on low literate, poor buyers and sellers in subsistence marketplaces, the consequent development of an innovative marketplace literacy educational program that enables consumer and entrepreneurial literacy, and implications of the research and the educational program for business, education, and a variety of disciplines and functions."--BOOK JACKET.
Details
- OL Work ID
- OL8737459W
Subjects
Consumer educationConsumersFunctional literacyLife skillsOrganization & management of educationEducationEducation / TeachingASIAOther Geographical Groupings, Oceans & SeasComparativeDevelopment - Economic DevelopmentLanguage Experience ApproachEducation / Generalbottom of the pyramidconsumer literacyentrepreneurial literacymarketplace literacysubsistence marktetplaces