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ConfidentialConfidential

Confidential

John Nolan

About this book

Corporate espionage has become, more than ever, a fact of life. Companies such as Microsoft, GE, & Procter & Gamble have entered the playing field in a big way, recruiting & training people to become skilled at digging up confidential information about their competitors. In this book, the preeminent expert in the field reveals how to uncover the competition's strategies & use them to your advantage. Whether you're looking to find out the design & price of a competitor's upcoming product or uncover the dangers of entering a new market, this primer offers effective strategies that anyone, from senior level executive to middle manager, can use to protect himself or herself & outwit the competition.

Details

OL Work ID
OL11620546W

Subjects

Business intelligenceTrade secretsCompetition

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Open Library
Book data from Open Library. Cover images courtesy of Open Library.