Globalizing ideal beauty
About this book
Globalizing Ideal Beauty is the forgotten story of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach has all the complexity of the real world and is grounded in a huge body of original archival research that has so far remained largely untapped.
Details
- First published
- 2009
- OL Work ID
- OL13763230W
Subjects
Women in the advertising industryBeauty, personalAdvertising agenciesHistoryWomen in advertisingPersonal BeautyJ. Walter Thompson Company. Women's Editorial DepartmentJ. Walter Thompson Company