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Handbook of research on mobile marketing managementHandbook of research on mobile marketing management

Handbook of research on mobile marketing management

Key Pousttchi

About this book

"This book provides a compelling collection of innovative mobile marketing thoughts and practices"--Provided by publisher.

Details

OL Work ID
OL16623499W

Subjects

Internet marketingText messages (Cell phone systems)Internet advertisingCellular telephonesTelemarketingTelephone systemsCell phones

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Book data from Open Library. Cover images courtesy of Open Library.