Candidates in conflict1996

Candidates in Conflict provides a new perspective for understanding presidential debates by analyzing the three televised debates in 1992 among candidates Bill Clinton, George Bush, and Ross Perot. Viewed by millions and now an expected part of presidential campaigns, the debates captured the attention of the nation. The authors show that presidential candidates, by using persuasive attack and defense strategies, are able either to undermine (in the case of their opponents) or to preserve (for themselves) the vital issues of personal credibility and policy matters. The book includes complete transcripts of the debates.