Brand Vandals
Brand Vandals
About this book
Corporate reputations may be hard won, but in this age of social media they're also fragile, demanding better protection than ever. With brand vandals using the Internet to launch vendettas and force an unprecedented level of engagement from organisations, a new approach is required to tackle this latest threat. Welcome to the future of modern brand communication.
Details
- OL Work ID
- OL17542498W
Subjects
Social mediaMarketingIndustrial managementBranding (Marketing)PlanningStratégie de marquePlanificationMédias sociauxPublic relationsBUSINESS & ECONOMICSIndustrial ManagementManagementManagement ScienceOrganizational BehaviorCorporate image