The service advantage
About this book
A practical guide that takes you step-by-step through a customer research program designed especially for service companies. Includes real-life cases and examples.
Details
- First published
- 1990
- OL Work ID
- OL2905861W
Subjects
Customer servicesConsumersResearchMarketingCustomer ServiceBusiness / Economics / FinanceBusiness/EconomicsConsumer BehaviorCommunity ParticipationResearch Design