Evaluating public relations
Evaluating public relations2005
About this book
Evaluating Public Relations, now published with the CIPR to discuss a diverse range of evaluation methods and strategies, illustrated throughout with many award winning case studies and interviews. book allows practitioners to more closely monitor and evaluate their campaigns and helps them develop more robust campaign strategies.
Details
- First published
- 2005
- OL Work ID
- OL12282724W
Subjects
Public relationsEvaluationCase studiesBusinessNonfictionMarketing - GeneralBusiness/EconomicsBusiness & EconomicsBusiness / Economics / FinanceBusiness & Economics / Marketing / GeneralBusiness & Economics / Public Relations