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Der Buchverlag als Marke

Der Buchverlag als Marke

Georg Kessler

About this book

Examines branding in the German publishing industry, using the advice literature segment as an example.

Details

OL Work ID
OL23163156W

Subjects

Publishers and publishingBranding (Marketing)Publishers and publishing, germanyMarketingBook industries and tradeDo-it-yourself workHandbooks, manualsPublishing

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Book data from Open Library. Cover images courtesy of Open Library.