Der Buchverlag als Marke
Der Buchverlag als Marke
About this book
Examines branding in the German publishing industry, using the advice literature segment as an example.
Details
- OL Work ID
- OL23163156W
Subjects
Publishers and publishingBranding (Marketing)Publishers and publishing, germanyMarketingBook industries and tradeDo-it-yourself workHandbooks, manualsPublishing