Ageing, popular culture and contemporary feminism

"The past decade has seen an increase in popular cultural representations of ageing, in response to the realities of an ageing Western population and an acknowledgement of the economic significance of consumption by seniors. Yet, while contemporary film often depicts late middle to old age as a time of renewal and acceptance, most popular depictions of ageing focus on images of loss, decline, and the fear of physically ageing 'naturally'. Ageing in popular culture is a battlefield, with an increasing range of euphemisms used to disguise the fact of age. Feminist discourse has kept forever young, even though some of its most eminent proponents are ageing and dying. In the field of popular cultural studies the emphasis on the discourse of postfeminism and the 'girling' of culture has foregrounded the concerns of young women at the expense of a focus on older women, or what 'gender' means for middle-aged to older people generally. This collection demonstrates how popular culture constructs ageing as a perilous experience for not only women but also for men, while also underscoring the possibilities (and problems) of positive representations of ageing in the wider culture and in feminist criticism. "--