Shopper Marketing and the Role of in-Store Marketing
Shopper Marketing and the Role of in-Store Marketing
Jens Nordfalt, Anne L. Roggeveen, Dhruv Grewal, Naresh K. Malhotra
Details
- OL Work ID
- OL21077850W
Subjects
Marketing research
Jens Nordfalt, Anne L. Roggeveen, Dhruv Grewal, Naresh K. Malhotra