Focus groups

About this book

Outlines approaches to planning and conducting focus groups, including market research, academic, nonprofit and participatory approaches. Presents suggestions for analysing the data generated by such groups, as well as practical tips, examples and checklists.

Details

OL Work ID: OL19790521W

Subjects

MethodologyFocus groupsSocial sciencesSociology, methodologySocial sciences, methodologyPublic opinionDiscussion de groupeSciences socialesEnquêtesOpinion publiqueAspects psychologiquesInterviewsFocused GroupsMethodsPublic Health

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