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Psychology of Marketing

Psychology of Marketing

G. Jason Goddard, Gerhard Raab, Riad A. Ajami, Alexander Unger

Details

OL Work ID
OL21240379W

Subjects

MarketingConsumer behaviorCross-cultural studiesPsychological aspectsConsumer's preferencesConsumers' preferencesAspect psychologiqueConsommateursComportementÉtudes transculturellesPréférencesBUSINESS & ECONOMICSDistributionGeneral

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Book data from Open Library. Cover images courtesy of Open Library.