Psychology of Marketing
Psychology of Marketing
G. Jason Goddard, Gerhard Raab, Riad A. Ajami, Alexander Unger
Details
- OL Work ID
- OL21240379W
Subjects
MarketingConsumer behaviorCross-cultural studiesPsychological aspectsConsumer's preferencesConsumers' preferencesAspect psychologiqueConsommateursComportementÉtudes transculturellesPréférencesBUSINESS & ECONOMICSDistributionGeneral