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Creative strategy in advertising

Creative strategy in advertising

A. Jerome Jewler

About this book

"Creative Strategy in Advertising, International Edition" provides everything you need to be successful as an advertising professional, proceeding through the creative process step by step, from the creative person, to strategy and problem solving.

Details

OL Work ID
OL24848161W

Subjects

Advertising copyAdvertising layout and typography

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Open Library
Book data from Open Library. Cover images courtesy of Open Library.