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The Art of InnovationThe Art of Innovation

The Art of Innovation2001

Tom Kelley, Jonathan Littman, Thomas Kelley

About this book

The story of the origin and design process of IDEO, a design company in San Jose, CA. Shares examples of innovation from both IDEO and such companies as REI, Pike Place Market, and Nike.

Details

First published
2001
OL Work ID
OL262684W

Subjects

Case studiesCreative ability in businessTechnological innovationsCas, Études deIDEOKreativitätInnovationsmanagementMotivationInnovationsInnovationUnternehmenCréativité dans les affairesCommerceCreativityIDEO (Firm)GestionAttitudes patronalesOrganizational Innovation

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Book data from Open Library. Cover images courtesy of Open Library.