The Art of Innovation

The Art of Innovation2001

Tom Kelley, Jonathan Littman, Thomas Kelley

About this book

The story of the origin and design process of IDEO, a design company in San Jose, CA. Shares examples of innovation from both IDEO and such companies as REI, Pike Place Market, and Nike.

Details

First published: 2001
OL Work ID: OL262684W

Subjects

Case studiesCreative ability in businessTechnological innovationsCas, Études deIDEOKreativitätInnovationsmanagementMotivationInnovationsInnovationUnternehmenCréativité dans les affairesCommerceCreativityIDEO (Firm)GestionAttitudes patronalesOrganizational Innovation

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The Art of Innovation

The Art of Innovation2001

Tom Kelley, Jonathan Littman, Thomas Kelley

About this book

The story of the origin and design process of IDEO, a design company in San Jose, CA. Shares examples of innovation from both IDEO and such companies as REI, Pike Place Market, and Nike.