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Free gift inside!Free gift inside!

Free gift inside!2003

Brown, Stephen

About this book

Free Gift Inside! offers an alternative solution to the difficulty of selling to an already sated and sophisticated consumer. Based on the article "Torment Your Customers (They'll Love It" which Harvard Busines Review chose as one of 2002's Six Breakthrough Ideas A new concept that turns marketing on its head and offers a more effective answer to customer relationship management and permission marketing

Details

First published
2003
OL Work ID
OL2099030W

Subjects

MarketingBusinessNonfiction

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HardcoverOpen Library
Book data from Open Library. Cover images courtesy of Open Library.