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Principles of Direct and Database MarketingPrinciples of Direct and Database Marketing

Principles of Direct and Database Marketing

Alan Tapp

About this book

This title offers a focussed discussion of direct marketing linking academic theory to the everyday practices in the commercial world.

Details

OL Work ID
OL8463897W

Subjects

MarketingInternet marketingDirect marketingDatabase marketingDirektmarknadsföringDirektmarketingOnline-WerbungMarketing-InformationssystemTheorieGroßbritannien

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HardcoverOpen Library
Book data from Open Library. Cover images courtesy of Open Library.