Principles of Direct and Database Marketing

Principles of Direct and Database Marketing
About this book
This title offers a focussed discussion of direct marketing linking academic theory to the everyday practices in the commercial world.
Details
- OL Work ID
- OL8463897W
Subjects
MarketingInternet marketingDirect marketingDatabase marketingDirektmarknadsföringDirektmarketingOnline-WerbungMarketing-InformationssystemTheorieGroßbritannien