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Managing the China challenge

Managing the China challenge

Kenneth Lieberthal

About this book

"Summarizes key challenges businesses face in doing business in China; discusses the roles of the state, including the Communist Party, and local officials in business ventures; and frames issues related to corporate strategy such as branding, human resources, government relations, product development, marketing, corporate social responsibility, and risk mitigation"--Provided by publisher.

Details

OL Work ID
OL15936372W

Subjects

International business enterprisesCommercial policyBusiness planningEconomic policyChina, commercial policyChina, economic policyBusiness enterprises, china

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Book data from Open Library. Cover images courtesy of Open Library.