Managing the China challenge
Managing the China challenge
About this book
"Summarizes key challenges businesses face in doing business in China; discusses the roles of the state, including the Communist Party, and local officials in business ventures; and frames issues related to corporate strategy such as branding, human resources, government relations, product development, marketing, corporate social responsibility, and risk mitigation"--Provided by publisher.
Details
- OL Work ID
- OL15936372W
Subjects
International business enterprisesCommercial policyBusiness planningEconomic policyChina, commercial policyChina, economic policyBusiness enterprises, china