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Retail Pricing Strategies & Market PowerRetail Pricing Strategies & Market Power

Retail Pricing Strategies & Market Power

Gordon Mills

About this book

This study of retail pricing strategies presents information on the practices used in a variety of sectors, such as supermarkets, banks and airlines. His analysis rests on several basic concepts which are introduced in the book.

Details

OL Work ID
OL5351497W

Subjects

MarketingPricing

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Open Library
Book data from Open Library. Cover images courtesy of Open Library.