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Stakeholder Involvement in Social Marketing

Stakeholder Involvement in Social Marketing

Krzysztof Kubacki, Kathy Knox, Sharyn Rundle-Thiele

Details

OL Work ID
OL21710538W

Subjects

Consumer behaviorAdvertisingMarketing researchSocial marketingStakeholder managementSocial changeMarketing socialBUSINESS & ECONOMICSMarketingResearchConsumer Behavior

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