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About this book
"What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.
Details
- First published
- 1999
- Publisher
- Milano : Baldini & Castoldi
- Pages
- 454
- ISBN-13
- 9788884900074
- OL Work ID
- OL6017245W
Subjects
Brand name productsInternational business enterprisesPolitical aspects of International business enterprisesPublic opinionPolitical aspectsPolitical aspects of Brand name productsSocial aspectsCorporationsBusiness namesSocial responsibility of businessLogoCommerceManagementValuationPropagandaBrandingRadicalismSocial change