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Michael Jordan and the new global capitalismMichael Jordan and the new global capitalism

Michael Jordan and the new global capitalism

Walter LaFeber

About this book

"With Michael Jordan and the New Global Capitalism, Walter LaFeber has written a biography, a social history, and a far-ranging economic critique. LaFeber's examination of Nike and its particular dominion over the global marketplace is often (and justifiably) scathing, while his fascinating mini-biography of Michael Jordan and the commercial history of basketball reveal much about American society. Michael Jordan and the New Global Capitalism is a primer on one of the most important issues currently under debate: how the devices of triumphant capitalism, coupled with hi-tech telecommunications, are conquering the nations of the world, one mind - one pair of feet - at a time."--BOOK JACKET.

Details

OL Work ID
OL580952W

Subjects

Nike (Firm)MarketingBasketball playersSportsInternational business enterprisesBiographyCapitalismoNikeBasketballCapitalismGlobalização (aspectos econômicos)Social aspectsEmpresas multinacionaisBasquetebolGlobalisierungMultinationales UnternehmenEsportes (aspectos econômicos)Sport

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Book data from Open Library. Cover images courtesy of Open Library.