Michael Jordan and the new global capitalism

Michael Jordan and the new global capitalism
About this book
"With Michael Jordan and the New Global Capitalism, Walter LaFeber has written a biography, a social history, and a far-ranging economic critique. LaFeber's examination of Nike and its particular dominion over the global marketplace is often (and justifiably) scathing, while his fascinating mini-biography of Michael Jordan and the commercial history of basketball reveal much about American society.
Michael Jordan and the New Global Capitalism is a primer on one of the most important issues currently under debate: how the devices of triumphant capitalism, coupled with hi-tech telecommunications, are conquering the nations of the world, one mind - one pair of feet - at a time."--BOOK JACKET.
Details
- OL Work ID
- OL580952W
Subjects
Nike (Firm)MarketingBasketball playersSportsInternational business enterprisesBiographyCapitalismoNikeBasketballCapitalismGlobalização (aspectos econômicos)Social aspectsEmpresas multinacionaisBasquetebolGlobalisierungMultinationales UnternehmenEsportes (aspectos econômicos)Sport