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IMC Plan Pro Handbook for Integrated Advertising, Promotion and Marketing CommunicationsIMC Plan Pro Handbook for Integrated Advertising, Promotion and Marketing Communications

IMC Plan Pro Handbook for Integrated Advertising, Promotion and Marketing Communications

Donald E. Baack, Kenneth E. Clow

Details

OL Work ID
OL20443570W

Subjects

Communication in marketingAdvertisingFinance, publicPromotions

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Book data from Open Library. Cover images courtesy of Open Library.