Political marketing and communication
Political marketing and communication
About this book
Exposes how a global communication and political marketing process can truly help political leaders to master the steps needed to adapt their communication to the evolution of society. The book undertakes a systematic and new approach to the matter, following a political science route.
Details
- OL Work ID
- OL4898991W
Subjects
Campaign managementCommunication in politicsPolitical AdvertisingPolitical campaignsInformation theoryMedia studiesPolitical campaigning & advertisingPolitical science & theoryGeneralPolitics / Current EventsPublic relations and politicsMarketing politiqueCommunication politiqueRelations publiques et politiquePublicité politiquePropagande électoraleCampagnes électoralesGestion