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Social expressiveness of products and social desirability as mediating variables in Fishbein's modelSocial expressiveness of products and social desirability as mediating variables in Fishbein's model

Social expressiveness of products and social desirability as mediating variables in Fishbein's model

Peter Schnedlitz

Details

OL Work ID
OL5206085W

Subjects

MarketingAttitudesConsumersMathematical models

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