Frames of mind

"Frames of Mind provides an introduction to the world of Post-Jungian film and television studies. The book initially provides an overview of analytical psychology and how it has been used to analyze films. From this starting point, the author then moves on to broader issues related to this approach such as: why we have genuine emotional responses to films which we know to be unreal; how and why we watch television; the unconscious motifs of advertising; and the psychological role that technology plays in contemporary society."--Jacket.