Marketing planning for the pharmaceutical industry
Marketing planning for the pharmaceutical industry1987
About this book
"Marketing Planning for the Pharmaceutical Industry is based on real life experience built up over many years. Each chapter takes the reader through the sequential stages of planning so that by the end they will be able to produce a practical plan ready for implementation. It is the only book of this type which tailors marketing to those working in the sector."--Jacket.
Details
- First published
- 1987
- OL Work ID
- OL1967912W
Subjects
MarketingDrugsPlanningMedical careMedical care, marketingPharmaceutical industryPOLITICAL SCIENCEPublic PolicySocial SecuritySocial Services & WelfareDrug IndustryEconomicsMarketing of Health Services