Summary of INFLUENCE by Robert B. Cialdini

A Detailed and Easy to Understand Summary of "INFLUENCE: The Psychology of Persuasion. Influence is a wonderful book that demonstrates how humans are routinely tricked into making instinctive decisions without considering the consequences, culminating in a priceless series of self-awareness lessons. In the book, Dr. Robert B. Cialdini, a pioneer in the field of persuasion and influence, explains why people say yes and how to apply these concepts ethically in business and daily life. From a behavioral, psychological, and sociological standpoint, Cialdini addresses the themes of reciprocity, consistency, social evidence, authority, scarcity, and the numerous aspects of loving someone or something. You'll learn how to utilize the six essential principles of persuasion to become a good persuader--and, more importantly, how to protect yourself from deception: Now, why is this summary important? First, it brings you the key points and takeaways from the book! Secondly, the writer has read the original book again and again. That's why he was able to extract the important details from it. Most importantly, he has distilled those details and key points into this easy-to-read summary for your convenience. Who is this summary for? The book is for you if: You are looking for a concise version of 'INFLUENCE: The Psychology of Persuasion. You've read the original book before but want to revisit the important information You don't have time to go through the hundreds of pages in the original book Why is this summary perfect for you? It was written by someone who read the original book over and over again It contains a detailed summary of the original book. It includes a concise version of each of the 6 principles in the original book. It will serve as guide to appreciate and understand the original book. Everything is presented in a simple and easy-to-understand manner To get a copy of this summary today, simply click on the "Buy now with 1-click" button at the top right hand corner of this page. Disclaimer: This summary was not written by Robert B. Cialdini. Neither is it intended to replace the original book. To buy the full original book, just search for the name of the book in the search bar of Amazon