The 22 immutable laws of branding
The 22 immutable laws of branding1998
how to build a product or service into a world-class brand
About this book
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding
Details
- First published
- 1998
- Pages
- 182
- ISBN-13
- 9780887309373
- OL Work ID
- OL1892667W
Subjects
ManagementInternet marketingBrand name productsMarketingDecision makingBranding (Marketing)BusinessNonfictionAdvertisingProduct managementTrademarks