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Changing the course of marketingChanging the course of marketing

Changing the course of marketing

Nikhilesh Dholakia, Johan Arndt, J. Arndt

Details

OL Work ID
OL18919269W

Subjects

Paradigms (Social sciences)Marketing researchMarketingBusiness / Economics / FinanceMarketing - GeneralSales & marketing

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Book data from Open Library. Cover images courtesy of Open Library.