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Brand Management in a Co-Creation Perspective

Brand Management in a Co-Creation Perspective

Heidi Hansen

Details

OL Work ID
OL25287895W

Subjects

Branding (Marketing)Communication in organizationsStratégie de marqueCommunication dans les organisationsBrandingBUSINESS & ECONOMICS / Marketing / ResearchBUSINESS & ECONOMICS / Marketing / MultilevelBUSINESS & ECONOMICS / Marketing / General

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