Gen Z

Meet the next, next generation. Researchers have been talking for years about generational differences, especially when it comes to young adults born between 1984 and 1998: the Millennials. But now a new generation is becoming a cultural force in their own right. Gen Z: The Culture, Beliefs and Motivations Shaping the Next Generation is Barna's most comprehensive research study to date on the perceptions, experiences and priorities of 13- to 18-year-olds in Generation Z. This report, based on new interviews and analysis, is Barna's best thinking thus far on the worldview and priorities of teens in the next, next generation. In these pages you'll find: Statistics on teens' views of themselves, their spiritual lives and the world; Comparative data with older adult generations; Barna analysis of cultural trends forming Gen Z; Infographics and data visualizations. Also included are contributions from ministry practitioners and educators who share insights from their own vantage points, offering readers multiple views of this multifaceted research. Gen Z is a must read for pastors, teachers and parents as they help tomorrow's Christian leaders grow. - Back cover.