Branded?
Branded?2000
About this book
What would people think of me if I drove a Mercedes? Am I more "Gucci" than "Nike"? Our brand choices say a great deal about us as individuals. This work takes a lighthearted look at how brands behave, how they gather associations and what they mean to the people that buy them.
Details
- First published
- 2000
- OL Work ID
- OL12084862W
Subjects
Brand choiceConsumer behaviorBrand name productsAnthropologyConsumer issuesCultural studiesCommercial - AdvertisingArtArt & Art InstructionCollections, Catalogs, Exhibitions - MuseumConsumer Behavior - GeneralArt / GeneralDesign - DecorativeProduct managementCommercial artHd69.b7 w56 2000658.827