Health behavior and health education

The first edition of Health Behavior and Health Education was a groundbreaking collection of chapters that provided in-depth analyses of various health behavior theories relevant to health education. In this completely revised and updated second edition of Health Behavior and Health Education, the contributors offer the most current information on developments in health behavior theory, research, and practice. Drawing from such fields as cognitive and organizational psychology, marketing, and communications, the authors explain the diverse factors affecting health behavior. They analyze a variety of health behavior theories and apply them to health promotion and education, exploring three levels of approach for influencing health behavior: the individual, interpersonal, and group or community levels. This revised edition includes information on the challenges of making health behavior theory relevant and useful in populations with varied sociodemographic and cultural backgrounds. The expanded second edition also explores how health promotion theory, research, and practice might advance in the face of increased globalization, new communication technologies, and health care reform.