Revolving funds for historic preservation

This little book is intended as a guide to the preservationist in his inevitable role as a businessman. Its underlying principle is that crying Heritage is not enough for effective work, while a judicious combination of the serpent and the dove will leave his ideals unpolluted yet make him immensely more effective in realizing them than he would be as dove and dove alone. We attempt here a review of the techniques available to the preservationist and a number of case studies of organizations that use the implement that gives our book its title, the revloving fund. The reader should understand that we are offering general advice that will vary in its application; for example fund-raising techniques effective in one kind of situation might not be so in another. We also assume that the reader has had little business experience. Within its limitations, however, our guide may help make the preservationist aware of possible courses of action he had not envisioned.