Social Media and Strategic Communications
Social Media and Strategic Communications
About this book
Social Media and Strategic Communications provides truly comprehensive and original scholarly research that exhibits the strategic implementation of social media in both advertising and public relations.
Details
- OL Work ID
- OL17763608W
Subjects
Internet marketingSocial mediaCustomer relations, managementPublic administrationInternet advertisingPublic relationsInternetSocial aspectsSOCIAL SCIENCE / GeneralSOCIAL SCIENCE / Popular CultureSOCIAL SCIENCE / Media StudiesOnline social networksDigital communicationsSocial theoryPopular cultureEthical & social aspects of ITSocietyAdvertising