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Field Guide to Marketing

Field Guide to Marketing1993

Tim Hindle, Alistair D. Williamson

About this book

Straightforward definitions of the most relevant marketing terms, highlighted by stories of infamous gaffes and brilliant successes from marketers past.

Details

First published
1993
OL Work ID
OL2724451W

Subjects

MarketingManagementDictionariesAdvertising & PromotionBusiness/EconomicsBusiness / Economics / FinanceMarketing - GeneralDictionnairesGestionDictionnaires anglais

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Open Library
Book data from Open Library. Cover images courtesy of Open Library.