
Field Guide to Marketing1993
About this book
Straightforward definitions of the most relevant marketing terms, highlighted by stories of infamous gaffes and brilliant successes from marketers past.
Details
- First published
- 1993
- OL Work ID
- OL2724451W
Subjects
MarketingManagementDictionariesAdvertising & PromotionBusiness/EconomicsBusiness / Economics / FinanceMarketing - GeneralDictionnairesGestionDictionnaires anglais