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National image and competitive advantageNational image and competitive advantage

National image and competitive advantage

Eugene D. Jaffe, Israel D. Nebenzahl

Details

OL Work ID
OL23773174W

Subjects

Comparative advantage (International trade)National characteristicsAvantage comparatif (Commerce international)Caractéristiques nationalesAvantages comparésConcurrenceProduit nationalIdentité nationaleHerkunftsbezeichnungHerkunftslandImageMarketingMessungProduktimageVerbraucherverhaltenWettbewerbsvorteilMerkenLanden

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