On the Fly2004

"On the Fly presents a model for allowing strategies to evolve in response to external changes, while still making use of the analytical tools that can help to predict the likely success of possible different actions. It addresses the importance of involving people at all levels of the organization while also acknowledging the importance of control and the different roles that strategists at different levels will need to play." "Drawing on examples from a broad range of businesses - including British Airways, Hewlett-Packard, Pfizer, and Sun Microsystems - Wall describes a wide variety of innovative approaches that meet the needs of both companies and their customers. At the same time, he offers concrete guidelines for encouraging creativity while containing risk, and for maintaining strategic focus while still achieving maximum flexibility."--Jacket.