Lex

Browse

GenresShelvesPremiumBlog

Company

AboutJobsPartnersSell on LexAffiliates

Resources

DocsInvite FriendsFAQ

Legal

Terms of ServicePrivacy Policygeneral@lex-books.com(215) 703-8277

© 2026 LexBooks, Inc. All rights reserved.

Relationship marketingRelationship marketing

Relationship marketing

Robert W. Palmatier

About this book

Offers useful perspectives to academic researchers interested in better understanding the conceptual underpinnings of relationships and to managers seeking to build effective relationships with customers.

Details

OL Work ID
OL15917488W

Subjects

Relationship marketingCustomer relations

Find this book

HardcoverOpen Library
Book data from Open Library. Cover images courtesy of Open Library.