Strategic marketing management 1996-97

Strategic marketing management 1996-97
About this book
Written for students studying for the CIM Diploma, this text aims to help readers to pass the exam first time. It contains unit objectives to make planning study time easier, unit tasks and questions to test knowledge, practical examples and case studies.
Details
- OL Work ID
- OL28945423W
Subjects
MarketingStudy and teachingStrategic planningÉtude et enseignementPlanification stratégiqueStrategisch management