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Strategic marketing management 1996-97Strategic marketing management 1996-97

Strategic marketing management 1996-97

Paul Fifield

About this book

Written for students studying for the CIM Diploma, this text aims to help readers to pass the exam first time. It contains unit objectives to make planning study time easier, unit tasks and questions to test knowledge, practical examples and case studies.

Details

OL Work ID
OL28945423W

Subjects

MarketingStudy and teachingStrategic planningÉtude et enseignementPlanification stratégiqueStrategisch management

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Book data from Open Library. Cover images courtesy of Open Library.