$ellebrity2003

"Sellebrity is at once a poignant culmination of Lois' ideas and memoirs, and a showcase of 139 of his most influential celebrity campaigns for culture-bending products such as Xerox, ESPN, Jifly Lube, Lean Cuisine, Tommy Hilliger and USA Today, illustrated with the original ads and images. Designed by Lois himself, the book presents the stories behind the ads, explaining in Lois' entertaining, irreverent prose how the ad was conceived, how the celebrity powers the Big Idea, and the unexpected pitfalls, scuffles, and lifelong friendships that ensured as Lois "angled and tangled" with the stars. In addition to the campaigns, the book features revealing sections on Obnoxious Celebrities (The Dirty Dozen), All-Time Favorites, Heroes. Most Memorable Clients and Hall of Fame Bosses, it also includes a chronology of his prolific life and legendary career."--Jacket.